EXPERIENCE

History

Ray County Hospital and Healthcare

  • Played a key role as a member of the senior administration team, leading organizational and communication strategy, decision-making, and cross-departmental initiatives. 
  • Collaborated in the successful implementation of a new $1.2M Electronic Medical Records (EMR) system, ensuring seamless communication between clinical and administrative departments. 

  • Led a rebranding initiative, including logo redesign, messaging strategy, and a comprehensive rollout plan to elevate the hospital’s identity and visibility. 

  • Transitioned marketing operations in-house by replacing an underperforming vendor, streamlining workflows, and improving efficiency and cost-effectiveness of marketing campaigns. 

  • Built collaborative relationships with county legislators, civic groups, and community organizations to enhance the hospital’s presence at local and state levels, resulting in stronger advocacy and community engagement. 

  • Designed and executed integrated marketing strategies, including digital campaigns, traditional media, and community outreach, leading to increased patient engagement and improved public perception. 

HCA | Centerpoint Medical Center

  • Served on the senior team for HCA Midwest Health at Centerpoint Medical Center, handling strategic planning with responsibility for all aspects of community engagement, marketing, media, and public relations.
  • Report to the CEO, providing strategic planning and tactical implementation for multiple service line marketing for a 285 bed tertiary medical center.
  • Leveraged content to create dynamic materials, messaging, events and forums that positively engaged the community to choose Centerpoint Medical Center and affiliated network partners.
  • Serve as the Public Information Officer for media and crisis communications.
  • Oversee and participate in both hospital and division marketing budget planning.
 

WellCare / Missouri Care

  • Developed marketing strategies and initiatives to increase market share by 45% within assigned marketing territory.

  • Created and expanded relationships with business partners, school districts, Federally Qualified Health Centers, and high traffic health providers to launch partnership programs.

  • Utilized sales and marketing tools to increase brand awareness and increase membership retention.

  • Introduced and managed internal and external communications, including company newsletter and mobile app updates.

Molina Healthcare

  • Developed marketing plans and strategies that maximized growth, while producing positive return on investment.
  • Created external training programs for health plan providers to ensure timely education and training.

  • Recruited new healthcare partners in all 114 counties in Missouri.

Education

University of Missouri - St. Louis

Bachelor of Arts, Communications

Northwest Missouri State University

Master of Business Administration

LaunchCode

24 Week Coding Bootcamp
FullStack Web Development

Skills

HTML

CSS

Python

Adobe Creative Suite

WordPress

Video Production

Reputation Management

Project Management

Languages + Non Profit Work

Fluent in Spanish

Current Board Membership

  • Mother’s Refuge 

Mother’s Refuge provides a safe home for pregnant and parenting young moms and babies that do not have a stable or permanent place to live. Women 12-21 years of age are provided with 24 hour direct supervision and guidance. Moms and babies can remain in the maternity home for up to 2 years after their baby is born. 

Previous Board Experience

  • Community Services League Board of Directors
  • Independence Rotary Board of Directors
  • Kansas City Healthcare Coalition
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